Our Mission & Vision

Yu ‘宇’

means the universe, a boundless space with a hidden wealth of energy and hope. This character inspires us to keep improving our products and services.

 

Xiang ‘鄉’

 is where you come from and belong to, a place with warmth and love. This culture weaves into every part of our business.

 

Yan ‘燕’ 

refers to swiftlet, an angle spinning bird’s nest to nourish human body, mind and soul. This spirit motivates us to think selflessly for our customers and our people.

Mission

Yu Xiang Yan is to revive traditional oriental values and wisdoms to benefit modern society by promoting new eating culture of natural bird’s nest.

Vision

Yu Xiang Yan is created with the noble purpose of caring for the wellbeing of humans in all aspects.